Building business relationships is a delicate balance. It will require you to listen carefully to the needs of your new connections, effectively communicate, and build an immediate and long-term relationship. By achieving this fine balance, you can and will grow your professional network. Staying Connected, It’s What Savvy Business Professionals Read more…
Contrary to popular belief, a good social media post doesn’t have to be a viral sensation. In fact, a good social media post might not gain traction outside of your current followers. By definition, a good social media post should connect with your followers in a way that encourages them Read more…
Congratulations, you closed the sale … now what? All too often sales representatives will wait as long as six-months to check-in after they have closed a sale. Generally speaking, this tactic is far too lackadaisical if you want to build a strong business relationship. Sure, you might have sent a boilerplate Read more…
There are over 2.3 Billion social media users. Every 12 seconds a new social media account becomes active. These astonishing statistics are part of the reason that small businesses often become overwhelmed when they try to identify new prospective customers on social media. Fortunately, there are a few tricks of Read more…
Cold calling doesn’t have to be the bane of your marketing existence. In fact, cold calling shouldn’t be any part of your marketing plan. Why? For the simple reason that with a few simple tactics you can easily turn cold calling into warm calling. Turning Cold To Warm A cold Read more…
Analyzing marketing data can be a challenging and time consuming task if you try and tackle every single piece of data. In fact, analyzing marketing data can be just as challenging if you only take a “big data” approach. So, just how do you analyze marketing data to help you Read more…
One of the most cited customer complaints is a company’s inability to effectively listen. Often times customers will actively complain or offer suggestions for improvement. Unfortunately, companies tend to ignore these complaints if they don’t fit in with their larger and established business model. Conversely, companies might say that “they Read more…
Get to the decision maker. Market to the decision maker. These are not new messages. In fact, they are the code which many sales associates live by. However, reaching the right person can be more challenging than initially expected if you don’t implement the right tactics. Why Is Marketing To Read more…