Congratulations, you closed the sale … now what? All too often sales representatives will wait as long as six-months to check-in after they have closed a sale. Generally speaking, this tactic is far too lackadaisical if you want to build a strong business relationship. Sure, you might have sent a boilerplate Read more…
There are over 2.3 Billion social media users. Every 12 seconds a new social media account becomes active. These astonishing statistics are part of the reason that small businesses often become overwhelmed when they try to identify new prospective customers on social media. Fortunately, there are a few tricks of Read more…
Cold calling doesn’t have to be the bane of your marketing existence. In fact, cold calling shouldn’t be any part of your marketing plan. Why? For the simple reason that with a few simple tactics you can easily turn cold calling into warm calling. Turning Cold To Warm A cold Read more…
Analyzing marketing data can be a challenging and time consuming task if you try and tackle every single piece of data. In fact, analyzing marketing data can be just as challenging if you only take a “big data” approach. So, just how do you analyze marketing data to help you Read more…
One of the most cited customer complaints is a company’s inability to effectively listen. Often times customers will actively complain or offer suggestions for improvement. Unfortunately, companies tend to ignore these complaints if they don’t fit in with their larger and established business model. Conversely, companies might say that “they Read more…
Get to the decision maker. Market to the decision maker. These are not new messages. In fact, they are the code which many sales associates live by. However, reaching the right person can be more challenging than initially expected if you don’t implement the right tactics. Why Is Marketing To Read more…
According to the Radicati Group’s February 2015 study, there are approximately 205 billion emails sent on a daily basis. To extrapolate this figure further, that means that an estimated 2.4 million emails are sent per second and an impressive 74 trillion emails are sent per year. These figures represent the Read more…
There are numerous reasons to be active on social media. However, if you want to improve your brand’s visibility then you need to take advantage of all that social media platforms have to offer. From Quora, where you can become an active member of an industry discussion, to Tumblr where Read more…