How do you attract new customers? How do you connect with existing customers? How do you develop personalized content that can still be sent as part of a large scale marketing campaign? Answering these questions starts with an understanding of the importance of, and how to create buyer personas. A Read more…
In the world of sales and marketing, sequences are a powerful tool for nurturing leads and converting them into customers. By automating a series of targeted communications, you can engage your prospects, build trust, and guide them through the sales funnel. In this article, we will discuss best practices for Read more…
Video is one of the fastest growing digital media. According to a survey conducted among consumers worldwide, respondents watched an average of 19 hours of online video content per week in 2022. This represented an increase from 2021, when consumers watched 19 hours of online video content weekly. Part of Read more…
Creating engaging sales presentations is crucial for converting prospects into customers. An effective presentation not only captures the attention of your audience but also communicates the value of your product or service in a compelling manner. In this article, we’ll discuss how to create sales presentations that engage your audience Read more…
If a picture is worth a thousand words and a rose by any other name would smell as sweet, then what are we left with? The answer is simple: the power of color imagery and color psychology. Colors have the unique ability to evoke an emotional response in a way Read more…
Throughout the centuries written communication has taken various forms. From caveman paintings to carrier pigeons to letters delivered on horseback to the telegraph to the eventual creation of emails, the ease with which we can communicate has rapidly evolved. Today, more than half of the global population leverages the power of emails to Read more…
“We herd sheep, we drive cattle, we lead people. Lead me, follow me, or get out of my way.” While George S. Patton’s infamous quote might ruffle a few feathers, he does have a fair point. Anyone in sales can attest to the fact that in order to close the Read more…
All businesses want to streamline their ability to create, publish, and manage digital content. However, in an effort to simply choose a one-size-fits-all solution, many businesses leap before they research. To help you find the right online Content Management System (CMS) for your current and future needs, we have gathered together a Read more…