The use of video across business sectors has grown by leaps and bounds. From conducting video interviews to sending video email marketing campaigns, video is an ideal tool for helping businesses connect on a global scale. However, did you know that video can also be used to improve employee and Read more…
Throughout the centuries written communication has taken various forms. From caveman paintings to carrier pigeons to letters delivered on horseback to the telegraph to the eventual creation of emails, the ease with which we can communicate has rapidly evolved. Today, more than half of the global population leverages the power of emails to Read more…
Music is a powerful force that can help to connect us. Whether you listen to a track live or watch a movie trailer that has an iconic melody, music is undeniably powerful. It has the direct ability to create an emotional connection with your intended audience, which is why choosing Read more…
Have you ever sent a recruitment email and felt as if you just ran a marathon? Or worse, have you ever simply hit copy and paste, changed the name of the recipient, and clicked send on recruitment emails? If you answered yes, to either of these questions, then it is Read more…
The third and fourth quarters represent the busiest times of the year for many businesses. These two quarters represent the six months when deals must be closed, sales quotas must be met, and the results of marketing efforts must be analyzed so that a plan for the upcoming year can Read more…
It’s easy to confuse sales qualified leads (SQL) and opportunities. After all, if a lead is qualified for a sales call, doesn’t that make them a sales opportunity? Not quite. Distinguishing between SQLs and opportunities means understanding the difference between a lead and a conversation. If you know how to Read more…
Content marketers and sales content creators spend a lot of time discussing content. When to publish, what to publish, where to publish … these are all questions that are asked on practically a daily basis. However, one topic that should be discussed more frequently is that of your existing content. What can Read more…
An email marketing campaign is only as effective as your ability to communicate with the right individuals. What does this mean for your next big business announcement? It means that it is not enough for you to send out a blanket email to everyone on your distribution list (unless, of Read more…