Words are often the only communication tool that we have. Without words we would be stuck simply gesticulating at the screen as we attempt to fill an email with the images (or dare we say it, emojis) needed to convey our sales messages. So you see, the importance of keywords Read more…
We’ve previously written about the importance of sales and marketing teams working together. In line with these insights, we want to take a moment to explore the importance of hiring the right individuals. After all, your team is only as strong and competitive as the talents of its strongest an Read more…
Customer loyalty programs are an excellent tool for giving back to the loyal group of individuals and companies who support your business ventures. Before you turn to your competitors to see how they structure their loyalty programs, you must instead turn towards the customer and ask yourself, “what does your Read more…
Email marketing has lots of benefits and uses. It can help build brand awareness, trust and loyalty, while also increasing the percentage of conversions and of revisiting users. Email also happens to be one of the most effective methods of marketing, with conversion rates from email towering over the conversion rates Read more…
There has been a long standing industry rivalry between sales and marketing departments. The challenge with this competition is when it comes at the loss of business or customer relationships. Without strong inter-department communication, sales and marketing become two lone ships battling in a fierce sea of industry competitors. This might seem Read more…
In many ways sales help to make the world go round. Without sales, your company wouldn’t grow, people wouldn’t know about your products or services, and you wouldn’t generate revenue. Unfortunately, far too many companies wait too long to update their sales tools, and instead choose to stick to old Read more…
The modern business world is driven by data. However, the constant stream of data to sales professionals can be overwhelming, especially when you are at peaks or valleys in sales. Understanding this data, and more importantly leveraging it, is made easier with the help of sales enablement services. Overcoming The Valleys Read more…
Billions of emails are delivered to inboxes throughout the day. Yes, you read that statement correctly. It is no longer millions, but billions of emails that are sent on a daily basis. With the amount of emails that are flooding professional and personal inboxes on a daily basis, it’s time Read more…