Music is a powerful force that can help to connect us. Whether you listen to a track live or watch a movie trailer that has an iconic melody, music is undeniably powerful. It has the direct ability to create an emotional connection with your intended audience, which is why choosing Read more…
Have you ever sent a recruitment email and felt as if you just ran a marathon? Or worse, have you ever simply hit copy and paste, changed the name of the recipient, and clicked send on recruitment emails? If you answered yes, to either of these questions, then it is Read more…
The third and fourth quarters represent the busiest times of the year for many businesses. These two quarters represent the six months when deals must be closed, sales quotas must be met, and the results of marketing efforts must be analyzed so that a plan for the upcoming year can Read more…
It’s easy to confuse sales qualified leads (SQL) and opportunities. After all, if a lead is qualified for a sales call, doesn’t that make them a sales opportunity? Not quite. Distinguishing between SQLs and opportunities means understanding the difference between a lead and a conversation. If you know how to Read more…
Content marketers and sales content creators spend a lot of time discussing content. When to publish, what to publish, where to publish … these are all questions that are asked on practically a daily basis. However, one topic that should be discussed more frequently is that of your existing content. What can Read more…
An email marketing campaign is only as effective as your ability to communicate with the right individuals. What does this mean for your next big business announcement? It means that it is not enough for you to send out a blanket email to everyone on your distribution list (unless, of Read more…
Words are often the only communication tool that we have. Without words we would be stuck simply gesticulating at the screen as we attempt to fill an email with the images (or dare we say it, emojis) needed to convey our sales messages. So you see, the importance of keywords Read more…
We’ve previously written about the importance of sales and marketing teams working together. In line with these insights, we want to take a moment to explore the importance of hiring the right individuals. After all, your team is only as strong and competitive as the talents of its strongest an Read more…