Everyone is looking for the magic formula to increase reply rates. One suggestion that comes up constantly is personalization. And on the surface, it makes perfect sense. A message that feels like it was written specifically for someone is always …
Something that many times gets overlooked is what more can be done with those expensive digital assets. So many times they are created to showcase product features only to be left sitting on the website and on YouTube. Producing product …
There have been many changes in sales outreach over the last few years. One of the biggest challenges is the overflooding of inboxes. Why is this happening? Well, because outbound outreach brings benefits that many other channels can’t. A direct …
If you ask someone in sales to describe their ideal customer, they’ll name an industry. “We go after manufacturing.” “We focus on financial services.” “Our sweet spot is logistics.” Except that’s a vertical. It is not an ICP. The two …
If you search you shall find. Sales playbooks are everywhere. Some sites gate them, requiring you to fill out your contact information to download, so of course you can become a lead. It is a great lead acquisition method. After …
Why instant gratification thinking is the enemy of B2B revenue, and what actually works. Instant gratification is everywhere right now. You order dinner on DoorDash and it shows up in 30 to 45 minutes. You tap Uber and a car …
Spending money on marketing brings a completely different level of pressure that can keep you up at night when the results do not meet your expectations. Lots of questions come up. What if I change the message, update the video, …
Most outbound programs that fail do not fail because of bad messaging. They fail because the list was wrong before the first email was ever written. A brilliant sequence sent to the wrong people produces nothing. A well-constructed sequence sent …