Every day more and more companies turn to the power of video. This persuasive and easily understood marketing tool can be adapted to fit video email campaigns. By leveraging online videos, you can strategically target your audience, strengthen your brand, and increase search engine visibility. However, a video is often Read more…
B2B email marketing strategies occasionally fall behind the innovative curve that is set by popularized B2C campaigns. In an age when the recipient is receiving an influx of emails on a daily basis, it might be time to change your approach and adopt a few proven tactics. No longer is Read more…
Determining the correct email frequency is a fine art. There are sales emails, marketing emails, video emails, and even newsletter emails. How do you determine a) how often should you email your customers, and b) what types of emails you should send? Answering these two questions is made easier when Read more…
“Two vultures board an airplane, each carrying two dead raccoons. The stewardess looks at them and says, “I’m sorry gentlemen, only one carrion allowed per passenger.” This joke might have made a few of you giggle, some of you might have burst out laughing and immediately hit share (thanks for Read more…
The process for sending an email is simple. You craft the email, fill in the recipient’s address, and click send. After that it’s up to the recipient to either respond via email, phone call, or other designated method. This process can leave many questions in the mind of the sender. Read more…
New sales tools and technologies are constantly being introduced to help streamline efficiencies, increase productivity, and a myriad of other reasons. Existing tools across marketing and sales departments are regularly being updated with the latest releases, which can often result in an entirely new interface. The challenge of these updates Read more…
Can you recall the last time you went a day without checking your email? Can you remember the last day that you didn’t receive any emails? While you might be one of the lucky few who doesn’t feel obligated to check your email every day, chances are you still receive Read more…
Marketing departments across industries have a certain drive to try and reach customers. This drive forces them to “put themselves in the customers’ shoes.” However, all too often, instead of successfully separating customers from the pack, i.e. seeing a person as an individual, large businesses become too focused on the Read more…