There are several stages to overcoming a CEO’s opposition to an online Content Management System (CMS). Stage 1) pure deniability that the CMS is needed. Stage 2) willingness to hear reasons (time permitting in a busy schedule). Stage 3) acceptance that a CMS is needed if the business is to Read more…
Dear Sir / Madam. Greetings New Customer. These generic email openings are on par with receiving a mailer that is addressed to someone else with a secondary line that reads “or current resident.” The moral of this story is very clear; from the opening line personalization is key to marketing Read more…
By 2020 email will be used by over 3 billion unique users. Companies are constantly struggling to not be lost in the mass number of emails that are sent on a daily basis. Yet, 78 percent of consumers automatically unsubscribe when they receive too many emails from brands. This means Read more…
Marketers talk a lot about email. Why? Email has rapidly become one of the easiest ways to reach prospects, cultivate long-term relationships, and deliver the highest ROI across digital marketing channels. The beauty of email is that you can connect it with your social and search marketing efforts. While email Read more…
Do you remember the days when making a company video was a true production? You had to hire actors, a videographer, and an editor? Thanks to social media giants (we’re looking at you Facebook, Instagram, Snapchat, and YouTube), those days are long gone. Instead of spending a lot of money Read more…
A quick Google search for “newsletter template” will receive pages upon pages of company’s looking to sell you downloadable, semi-customizable newsletter templates. This search reveals the inherent problem with the traditional email newsletter template — it has been overused. It is time for marketers to say goodbye to the traditional Read more…
Ever since the dawn of emails, marketers have wondered “when is the best time to send an email?” This question has been tossed back and forth for decades, resulting in the steadfast response of Tuesday through Thursday morning. This is a fairly wide window of time. However, as the average Read more…
Simply take a look at your inbox and you will discover countless marketing emails from businesses of all sizes and industries. Whether it is a large corporation or a mom and pop shop that is offering a personalized promotion, email marketing is a task that marketers often approach with a Read more…