These two terms get used interchangeably all the time, and it creates real confusion. A marketing team will say they handle “email outreach.” A sales team will say they run “email campaigns.” Both are sending emails. Both are trying to …
A multimedia presentation is one of the most effective tools a salesperson can use to nurture prospects and move them closer to a buying decision. Instead of relying on a single format, like a PDF or a standalone video, you …
So much is being said about AI today. The jobs that will be lost, the end of the world is coming, universal income will be required soon, and so on. If you listen long enough, you would think technology is …
Writing sequences can be challenging. It is easy to clone one, change a few words, and get going. But when you are reaching out to multiple industries, there is not always a one size fits all for messaging. After all, …
In this post we will dive into what an email bounce actually is, the different types of bounces, and the negative effects they can have on your outbound program. If you run cold email at any meaningful volume, bounce rate …
If you built a small business and you want to scale in your market, or maybe nationally, you will need to build a prospect list. After all, if you have a business that is working with happy customers, you already …
In sales, timing is everything. There are many variables that go into this. In this post, we are going to go in depth about cold outreach message delivery. Specifically, how the timing of each step in your sales sequence directly …
Everyone is looking for the magic formula to increase reply rates. One suggestion that comes up constantly is personalization. And on the surface, it makes perfect sense. A message that feels like it was written specifically for someone is always …