We’ve all read the statistics. Website visitors have a very short attention span. While this might seem insulting, the truth of the matter is that people spend less than eight seconds before they decide if they want to read the web page or simply move on. The story becomes even Read more…
Did you know that the digital world is changing? No longer is it a viable solution for marketers to simply buy a list of contacts and blast out email messages to thousands of recipients. Instead, you need to spend the time needed to market to specific audience personas. However, before you Read more…
Let’s say that you have an important package to send. Are you simply going to pop it into the mail, cross your fingers, and hope for the best? No. You are going to send it via FedEx, UPS, government mail service, or courier service, so that you can receive a tracking Read more…
Over 144 billion emails are sent on a daily basis. Of these 144 billion emails, the average consumer will receive over 100 emails on a single work day. The challenge for email marketing is to cut through all of the noise in an effort to deliver vital business messages and Read more…
Silent films might have made their debut in the late 1890’s, but the style seems to be making a 21st century comeback. In the past year, Facebook has trained marketers to create video that can be understood without sound. These clips are meant to be viewed by Facebook users who, Read more…
“Every business needs an online content management system.” This is not simply a bold statement, it is a fact of life for any business that wants to successfully manage their digital image and online marketing efforts. When over 81 percent of shoppers turn to the Internet for information on businesses, Read more…
Peanut butter and jelly. Tom and Jerry. Batman and Robin. Certain things in life just seem to work better together. In our digital age of inter-connectivity, where content is being consumed at an all time high, SEO and content marketing are the next big pairing that every company interested in gaining Read more…
Tracking sales metrics is a task that all companies should complete on a quarterly, monthly, and weekly basis. However, while it might be tempting to track only the number of products sold, or the number of deals closed in a service-based business, these figures will only take you so far. Read more…