Tracking sales metrics is a task that all companies should complete on a quarterly, monthly, and weekly basis. However, while it might be tempting to track only the number of products sold, or the number of deals closed in a service-based business, these figures will only take you so far. Read more…
Understanding the top marketing trends for the upcoming year can help you to best prepare your approach for engaging with your intended consumer audience. While some trends have come and gone in the past few years, 2017 is set to be the year that certain “oldies but goodies” receive makeovers and Read more…
Do you still view marketing and sales as two separate departments? Are your two teams stuck in a battle of blame when a campaign doesn’t deliver the desired results? Avoid the blame game and instead create cross-functional teams with three key ingredients. Unifying Marketing And Sales Teams To Generate Stronger Customer Read more…
Marketing data comes in all shapes and sizes. However, marketers are often so overwhelmed with raw data that they often fail to see the forest for the trees. In order to avoid the never ending cycle of collect, gather, analyze, and repeat, marketers need to find the missing ingredient that will Read more…
Knowing what is right for your sales team is a hard task. When should you push your team to try new tactics? Do you let your team rest on their laurels after a good quarter? How do you find the right balance between tried and true methods, and new tactics? Answering Read more…
Timing is everything in life. The best opportunities come about simply from being in the right place at the right time, or saying the right thing to the right person at the right moment. While the word “right” might have been used quite heavily in the last sentence, it is a Read more…
We all need a little motivation in life and occasionally in our careers. While conversion rates vary from company to company, and sales team to sales team, the reality is that conversion rates from lead to final sale are often low, which can lead to a less than motivated team. Read more…
In sales we are taught that the customer is always right. A negative complaint must be handled with care, unless of course you want your company to go the way of those large businesses that now RIP or any of the top brand debacles of the last few years. However, in the Read more…