Have you ever sent a recruitment email and felt as if you just ran a marathon? Or worse, have you ever simply hit copy and paste, changed the name of the recipient, and clicked send on recruitment emails? If you …
The third and fourth quarters represent the busiest times of the year for many businesses. These two quarters represent the six months when deals must be closed, sales quotas must be met, and the results of marketing efforts must be …
It’s easy to confuse sales qualified leads (SQL) and opportunities. After all, if a lead is qualified for a sales call, doesn’t that make them a sales opportunity? Not quite. Distinguishing between SQLs and opportunities means understanding the difference between …
Content marketers and sales content creators spend a lot of time discussing content. When to publish, what to publish, where to publish … these are all questions that are asked on practically a daily basis. However, one topic that should be discussed …
An email marketing campaign is only as effective as your ability to communicate with the right individuals. What does this mean for your next big business announcement? It means that it is not enough for you to send out a …
Words are often the only communication tool that we have. Without words we would be stuck simply gesticulating at the screen as we attempt to fill an email with the images (or dare we say it, emojis) needed to convey …
We’ve previously written about the importance of sales and marketing teams working together. In line with these insights, we want to take a moment to explore the importance of hiring the right individuals. After all, your team is only as …
Customer loyalty programs are an excellent tool for giving back to the loyal group of individuals and companies who support your business ventures. Before you turn to your competitors to see how they structure their loyalty programs, you must instead …