Email marketing has lots of benefits and uses. It can help build brand awareness, trust and loyalty, while also increasing the percentage of conversions and of revisiting users. Email also happens to be one of the most effective methods of marketing, …
There has been a long standing industry rivalry between sales and marketing departments. The challenge with this competition is when it comes at the loss of business or customer relationships. Without strong inter-department communication, sales and marketing become two lone ships battling …
In many ways sales help to make the world go round. Without sales, your company wouldn’t grow, people wouldn’t know about your products or services, and you wouldn’t generate revenue. Unfortunately, far too many companies wait too long to update …
The modern business world is driven by data. However, the constant stream of data to sales professionals can be overwhelming, especially when you are at peaks or valleys in sales. Understanding this data, and more importantly leveraging it, is made easier …
Billions of emails are delivered to inboxes throughout the day. Yes, you read that statement correctly. It is no longer millions, but billions of emails that are sent on a daily basis. With the amount of emails that are flooding …
Every day more and more companies turn to the power of video. This persuasive and easily understood marketing tool can be adapted to fit video email campaigns. By leveraging online videos, you can strategically target your audience, strengthen your brand, …
B2B email marketing strategies occasionally fall behind the innovative curve that is set by popularized B2C campaigns. In an age when the recipient is receiving an influx of emails on a daily basis, it might be time to change your …
Determining the correct email frequency is a fine art. There are sales emails, marketing emails, video emails, and even newsletter emails. How do you determine a) how often should you email your customers, and b) what types of emails you …