Four Key Factors Every Sales Pitch Should Have

Have you ever made a sales pitch that left you crossing your fingers and hoping it would lead to a sale? Have you ever thought that you “knocked it out of the park,” only to find out that the pitch fell on deaf ears? Instead of guessing about the quality of your sales pitch, use the following four factors to make each pitch a strike (so to speak).

Take The Guesswork Out Of Sales Pitch

A good sales pitch might not lead to an immediate sale, but it should pave the way to a good business relationship and future sales by catering to these four factors.

1. A defined target market. — You can’t make a good sales pitch if you don’t know your target market. Not only do you need to have a target market in mind, but you also need to know the audience of your prospects. For example, you wouldn’t make a sales pitch about outsourcing to a company that is known for successfully retaining in-house talent. In short, the more knowledge that you have about your prospect(s), the easier it will be to create a solid sales pitch.
2. Clearly establish prospect pain points. — Yes, you are selling your products or services, however it is illogical to think that every one of your company’s products or services should be included in a sales pitch. Keep the focus narrow and speak to the specific pain points of your prospect. For example, if your prospect is complaining about the time it takes to maintain social media accounts, then you shouldn’t waste your breath saying how “your company can create social media profiles that will attract customers.” Instead, you should be focusing on how “your company can automate social media posts to lower costs and improve results.”
3. Leave time to ask questions. — Part of your sales pitch should be spent getting to know your prospect. This  means that at some point during your sales pitch you need to ask a prepared list of questions that helps you to truly understand their needs and business practices. Be sure that you write down their answers and respond to them during the remainder of your sales pitch, as well as your follow up email.
4. Finish with a strong closer. — A good sales pitch will always leave the prospect with a good (or even great) feeling. This means that you need to finish your sales pitch with a strong closer. Whether this is a witty one-liner that makes a play on your brand’s name, or a quote for the work that the prospect would like to be completed, your closer should encourage the prospect to think favorably about your offer. If you can leave your customer in a good frame of mind, then your follow up communications will be looked on more favorably, and you will be more likely to complete the sale.

Creating a good sales pitch will take practice, however when you implement the above four factors you can improve your success rate by creating a more genuine connection with your prospects. Remember that each sales pitch is an opportunity for building a valuable business relationship that might result in more than one future sale.